Adult Websites Trends in 2022

Adult Websites Trends in 2022

The adult industry is always changing, and the landscape of adult websites is constantly evolving. In this article, we’ll take a look at some of the key trends coming down the pipe in 2022 that will change how adult site owners do business.

Most adult websites are no longer one page wonders.

Most adult websites are no longer one page wonders. With the rise in popularity of e-commerce sites and social media platforms, adult websites have become more like their counterparts in the mainstream market. As a result, they have been structured to have multiple pages with different sections that allow users to explore different types of content and ultimately convert into paying customers.

Some examples of what these pages might include:

  • A landing page where visitors can sign up for free or purchase a trial account
  • A blog section where readers can find articles about sex toys, relationship advice and other topics related to sexuality
  • An interactive section where users can submit photos or videos for others to view and comment on

Content is still King in Adult websites.

With the rise of over-the-top (OTT) content, consumers are now able to watch whatever they want, when they want. They can binge-watch entire seasons of their favorite shows on Netflix, or watch live sports events on ESPN+. However, for many people, it is still quality content that will drive engagement and retention.

In adult websites, the same principle applies: if you have good quality content that is relevant to your users’ interests and needs—and you provide it in a user-friendly way—your visitors will keep coming back for more.

Adult sites are leaving geo-targeting behind and focusing on niche-specific landing pages.

Geo-targeting is not as effective as niche marketing.

(This is a bit of an oversimplification, but it gets the point across.)

Geo-targeting has become less effective over time.

While there are some benefits to geo-targeting—like getting more qualified traffic and higher conversion rates—it has its drawbacks too, such as the need for larger budgets and lower ROI overall, according to research from Search Engine Journal. With so many other options available today that offer better ROI and engagement rates, sites are looking elsewhere for ways to maximize their advertising dollars.

Most adult sites are now mobile optimized.

One of the most important trends in adult sites is mobile optimization. Mobile traffic has overtaken desktop traffic, which means that a lot of people are viewing adult content on their phones or tablets. Some stats suggest that up to 80% of internet users access the web via a smartphone or tablet.

If you’re making an adult-themed website, then you absolutely need to make sure that it’s compatible with mobile devices. This means creating a responsive design so that your site looks good no matter what device is being used to view it. If your site isn’t properly optimized for mobile devices (with an appropriate layout and easy navigation), people may not want to visit anymore because they don’t want the hassle of trying to navigate through the mess on their phones or tablets!

The era of the adult super affiliate is back again.

The era of the adult super affiliate is back again. If you’re a newbie, or just haven’t been in the game for a while, this may be news to you.

For those who aren’t familiar with what an adult super affiliate is: They are the top performers in their niche – they have a large number of websites and domains that they own and operate. Because of this portfolio size, they can make more money than other affiliates because they have more traffic passing through each site. These types of affiliates also tend to focus on building high quality sites, because that’s what brings in higher paying customers (and keeps them around longer).

Focus has shifted to optimizing sales funnels for maximum conversions.

As you can see, the focus has shifted to optimizing sales funnels for maximum conversions. This trend is not only important for adult websites but also any business that sells products or services online.

If you’re interested in learning more about how to optimize your sales funnels, we recommend checking out our free webinar titled The Ultimate Guide to Optimizing Sales Funnels in 2019. You can also learn more about how we do this at Optimizely Academy by clicking here.

Niche marketing and targeted traffic are the order of the day for adult websites, especially for new sites.

Today, the best way to market your adult website is by focusing on a specific niche and targeting traffic sources that cater to that niche. This can be done by narrowing down your focus, targeting specific keywords and search terms for your content, or even focusing on one or two traffic sources.

You should also take time to research those other websites already in the market so you can see what they’re doing right (and wrong). Once you have a good idea of who your competitors are and how they’re performing, then it’s time for you to create an effective SEO strategy for yourself.

The focus is back on building reputable brands that customers can trust and come back to time and again.

There’s a lot of focus on building reputable brands that customers can trust, and come back to time and again.

This is because people are tired of being spammed by emails they don’t want, they want to be treated with respect, they want honest marketing that isn’t trying to trick them into buying something they don’t need.

These days it’s not enough just to have a great product or service; you also need to build your brand reputation by showing customers how much you care about them.

Quality trumps quantity when it comes to paid ads for adult sites, with most sites now concentrating their efforts on a much smaller number of high value traffic/conversion sources rather than trying too hard to cover all possible bases.

Quality trumps quantity when it comes to paid ads for adult sites, with most sites now concentrating their efforts on a much smaller number of high value traffic/conversion sources rather than trying too hard to cover all possible bases.

From our experience, this means that advertising in the following places will be most effective:

  • Social media platforms. Facebook and Instagram are still popular destinations for adult content marketers. They’re also where many consumers go to seek out your brand or product (and other competing brands). If you’re going to advertise at all on social media, it should be here—and only here—that you spend money on sponsored posts or sponsored ads (unless your budget is infinite). The key is targeting! Anyone who has ever run a campaign on Facebook knows that targeting can make an enormous difference in conversion rates and ROI.

Amazon Affiliates program remains among the top traffic sources for most adult website operators.

Amazon is the biggest online retailer in the world, and it’s a trusted brand. The company has a vast range of products and services available to consumers, including clothing, electronics, toys and games for kids—and even adult novelties like sexy lingerie! Amazon also has a high conversion rate compared to other e-commerce sites.

You can get started with your own Amazon Affiliates account today by signing up here:

These trends are likely to dominate the landscape of adult websites in the immediate future

  • Focus on niche marketing.
  • Focus on quality traffic.
  • Focus on reputation building.


While the future of adult websites is still uncertain, I hope that this article has given you a glimpse into what we can expect. I believe that the key trends will be mobile-optimized content and paid ads, but even though this may seem like an obvious conclusion it’s important not to overlook factors like customer trust, which are still extremely relevant in our industry.


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